Igniting new meaningful realities
in between people
If we can’t trust each other, we can’t interact in a meaningful way, and when we can’t interact in a meaningful way, we can’t create the new and thrive together.
In a hyperconnected world that demands an attitude of collaboration across different stakeholders, trust is a key asset, and a growing need to successfully solve our collective challenges.
Facebook has unabashedly created a laboratory for ‘trust engineers’. A virtual space to make small interventions trying to get individuals to trust each other more and fulfil a basic human need: The sense of belonging and community. What if governments and public institutions could do the same? What is the potential of using trust as the cornerstone of social growth?
Shared experiences are natural catalysers of trust, and trust is the foundation for meaningful relationships that can activate collaborative innovation.
between people and institutions
As far back as Aristotle, philosophers have understood that family and community relationships are a second economy. Experience driven public services can help to rebuild and reinvigorate a trusting mutually beneficial relationship between governments and citizens. There is a blossoming movement towards ‘co-created’ public services, that is called co-production. The epicenter of this movement is in the UK , see the link below.
A declining percentage, of only 44% of citizens globally have ‘total trust’ in their government. It is evident that political institutions could use a little relationship counselling with their citizens. This is where experience driven strategy from governments and public institutions holds the potential of making a huge impact for citizens and our societies.
WHO IS DOING THIS?
HUMAN CENTERED DESIGN
Design in service of people
Human-centered design holds the potential to create products and services that resonate more deeply with an audience - which is the driver of the success of this service or product.
It is a methodology, largely popularised by the design company IDEO. At the core of the approach is to begin all design and creative processes by listening, observing and building empathy for those you are designing for, a strong driver for bringing empathy into the world.
The goal of this approach is a unified human centric experience that allows users to interact with a company/organisation through a well-coordinated ecosystem of products and touch points - delivering more value and deepening the relationship between people and brands.
WHO IS DOING THIS?
IDEO`S DESIGN KIT