EXPERIENCE DESIGN (XD) IS THE PRACTICE OF DESIGNING PRODUCTS, PROCESSES, SERVICES, EVENTS, AND ENVIRONMENTS WITH A FOCUS PLACED ON THE QUALITY OF THE USER EXPERIENCE.

Experience Design takes the top off of the field of design, opening up for new forms of value creation in a holistic and human-centered paradigm. This emerging discipline has taken center stage in the digital world, and is now quickly rising beyond the screens, as a phoenix from its own ashes.

Experience designers and creators are challenging the old paradigm of making decisions based on the perspective of ‘What do I think looks the best?’ or  ‘What will make me the most money?’, and are starting to move towards a more significant question of ‘How do people experience what I have designed?’ This question require designers to be more compassionate and empathetic in order to create experiences that will truly benefit people’s lives.

What are the values and major characteristics of this emerging field? Who is taking the lead in defining the future of experience design? What is the untapped potential for using this tool to increase people’s wellbeing? Why investing in Experience Design?

Find below 12 powerful reasons why experience design will matter in the future.